Client
  • Black Violin
Design Tools
  • Notebook
  • Procreate (iPad)
  • Concept (iPad)
  • Affinity Designer
Deliverables
  • Posters
  • Hats
  • Shirts
  • Digital Assets

Fusing Classical Music and Hip-Hop Culture

Black Violin, a genre-defying musical duo blending classical music with hip-hop, sought to elevate their brand identity through visually compelling design.

The objective was to create a brand presence that matched their dynamic sound, bridging the gap between traditional elegance and modern edge. This involved designing digital assets and promotional materials that reflected their innovative approach to music.

Two men holding black violins and wearing casual clothes and hats pose confidently against a plain background.
Black Violin Classical Boom Tour
Logo for Black Violin's Classical Boom Tour featuring bold black text and a graphic of a boombox with sound waves, perfectly aligning with their music branding strategy.

Creative Strategy and Visual Direction

The creative direction was centered around capturing the essence of Black Violin’s music—sophisticated yet bold, traditional yet contemporary.

The visual identity was designed to appeal to a wide audience, appealing to both classical music fans and hip-hop fans with rich colors, typography, and striking imagery.

Design Process: From Concept to Execution

The design process began with a brief research and moodboarding, gathering inspiration from both classical and urban aesthetics.

Key design elements included a balanced color palette, sleek typography, and dynamic compositions.

White text on a green background reads

Final Deliverables and Digital Assets

The project deliverables included album artwork, social media graphics, event posters, and merchandise designs.

Each asset was crafted to maintain a cohesive brand narrative while being flexible enough to adapt across various platforms. Special attention was given to creating visuals that stand out in both digital and physical spaces, ensuring consistent brand recognition.

Black Violin branded baseball caps are displayed on a table, with a black violin leaning against a rustic wooden door in the background.

Impact on Black Violin’s Brand and Audience Engagement

As a result of the new visual identity, Black Violin’s brand was amplified, aligned with its unique sound. Through the designs, they boosted their social media engagement, drew a broader audience, and enhanced their digital presence.

In addition to elevating their market position, the refreshed branding solidified their status as music trailblazers.

We sold out of all merch!