Coca-Cola

As a Creative Director, I was tasked with helping to bring this vision to life on a global scale. My role involved brainstorming interactive concepts, executing designs, and editing content to resonate with diverse international audiences.

This project provided an incredible opportunity to create engaging experiences that reached millions of people globally.

Interactive Microsite and User Engagement:

The campaign’s centerpiece was an interactive microsite where users could upload videos of themselves replicating Roger Miller’s famous dance moves.

These videos could be shared, voted on, and featured across Coca-Cola’s channels, creating a sense of community and global participation

Widgets and Google Games

To further expand the campaign’s reach, we developed custom widgets and interactive Google games that were seamlessly integrated into the digital experience.

These features allowed clients to engage with Coca-Cola in playful and innovative ways.

Social Media and Geo-Targeted Strategies

Our team also implemented targeted strategies across social media, geo-targeted SMS, and online PR to maximize the campaign’s impact.

These tactics ensured the message resonated with various regions, adapting to language preferences and cultural nuances.

• Research and Cultural Insights

  Extensive research was conducted to understand regional preferences and behaviors. This allowed us to tailor the campaign’s messaging and creative assets for each target market.

• Design and Content Creation

  We designed vibrant visual elements and interactive features that captured the celebratory spirit of the World Cup. The campaign included dynamic user interfaces, easy-to-use upload systems, and compelling video content to keep users engaged.

• Collaboration and Iteration

  The campaign involved collaborating with international teams, continuously refining designs based on feedback, and optimizing the experience to meet the unique needs of Coca-Cola’s global audience.

The Coca-Cola World Cup campaign was a huge success, driving millions of clients-generated submissions and fostering a sense of global connection.

The microsite and games became central hubs for fan engagement, while the social media challenges led to increased brand visibility and online conversations.

Key Outcomes:

• Significant increase in brand engagement across multiple digital platforms.
• Millions of video submissions from fans, sharing their celebratory dances.
• High participation rates in interactive games and widgets.
• Successful multi-language integration that catered to diverse regions worldwide.