- ESPN W
Year
2013
Design Tools
- Adobe Photoshop
- Adobe Illustrator
Deliverables
- Website
- Mobile
Sport Brand Art Direction & Design
ESPNW, ESPN’s first and only women-centric digital platform, debuted on December 6, 2010. It was ESPN’s aim to provide women with relevant news, information, entertainment, and opportunities for community interaction.
My role was to lead the redesign of their website in 2013. The brief aimed to inspire and engage women through sports. Finding the right balance of colors, fonts, and shapes that would appeal to, and have an impact on their target audience was important.
