Client
  • Maverick Digital
Design Tools
  • Notebook
  • Affinity Design
  • Affinity Photo
  • Concept (iPad)
Deliverables
  • Brand Identity

Overview & Branding Goals

Maverick Digital, a Salesforce Gold Consulting Partner, required a brand identity that not only set them apart in a crowded consulting industry but also highlighted their expertise in customer relationship management (CRM) solutions.

The challenge was to develop a brand identity that could seamlessly integrate with their reputation for innovation while reflecting their core mission: helping clients build deeper customer connections through data-driven strategies.

The primary objective was to create a visual identity that conveyed trust, professionalism, and a forward-thinking approach. The branding needed to be versatile, working across digital platforms, print, and other marketing channels.

Black background with a stylized white "M" logo above the word "Maverick" in bold, uppercase letters.
Black background with a white circle in the center containing the word "MAVERICK" in capital letters.
A stylized white "M" forms part of the logo for "Maverick" against a black background.

Creative Process: From Concept to Execution

The creative journey began with some market research, competitor analysis, and stakeholder interviews. Understanding the industry landscape and Maverick Digital’s unique value proposition was essential to crafting a brand that resonated with both existing clients and new prospects.

Through iterative brainstorming sessions, the team developed a series of concept sketches, each representing different facets of Maverick Digital’s personality. Key themes included innovation, precision, and customer-centricity, which were distilled into a modern, minimalist brand design.

Logo and name of Maverick Digital overlaid on an abstract red geometric background.
Image showcasing the "Maverick Digital" logo. The left side displays the logo, and the right side shows the logo with designated spacing guidelines. The logo text is red and stylized.
Logo design for "Maverick Digital" with a red background. The logo features a stylized "M" with "Maverick Digital" text below. Additional size variations are shown on the right side.
Three alternative logos for "Maverick Digital" are displayed: a red circle logo, a black square logo, and a white logo on a black background. Each features an "M" with vertical lines.
Image displaying a color palette with primary colors: Flare (red), Suede (black), and secondary colors: Silver (gray) and White. Provides CMYK, RGB, HEX, and Pantone codes for each color.
Comparison of two fonts: Jaapokki (left) and Open Sans (right), each displaying uppercase, lowercase letters, and numbers.

Impact of the Brand Identity on Maverick Digital’s Market Position

The rebranding was not just about aesthetics but also about strategic positioning.

By presenting Maverick Digital as a forward-thinking and trusted Salesforce partner, the new brand identity played an important role in securing larger clients and expanding the firm’s market reach.

Following the brand launch, Maverick Digital reported increased engagement on their digital platforms, with a noticeable boost in website traffic and conversion rates.

The cohesive branding across all touch points—from their website and social media to marketing collateral—reinforced their message of being industry leaders in CRM and system integration services.

Design treatment showcasing color overlay with primary color FLARE and geometric shapes on the left, and large type with the phrase "Boldly Original." on the right.
Image showcasing Maverick Digital's branding, featuring a business card and logo. The text explains the company's goal to create a unique brand identity that facilitates innovation and client connection.