Client
  • 500 Startups
Design Tools
  • Notebook
  • Affinity Designer
  • Affinity Photo
  • InDesign
  • Procreate (iPad)
Deliverables
  • Report (Print & PDF)

Print Publication Design & Data Visualization

500 Startups sought to create a visually compelling book that would serve as a comprehensive guide to their global impact and achievements.

The main objective was to translate complex data and key insights into engaging visuals that would resonate with readers, whether they were investors, entrepreneurs, or industry experts.

The project involved creating custom illustrations and data visualizations that aligned with 500 Startups’ brand while enhancing the storytelling aspect of the book.

Cover of a research report titled
A quote from Sandro Valeri, Head of Corporate Innovation at Embraer, against a colorful, abstract background. The quote emphasizes the success and high demand for startup pilot programs at Embraer.
A pie chart titled
A page from a document showing an interview with Stephanie Naeggeli, Senior Global Digital Marketing Innovation Manager at Nestlé, discussing the company's approach to startup innovation.
A rocket launching into space with a quote from Shiv Singh, Senior Vice President, Innovation & Strategic Partnerships, Visa, emphasizing mutual benefit in startup programs.
Bar chart showing respondents' answers to the question,

Illustration and Data Visualization Strategy

In order to balance clarity with creativity, the illustrations used vibrant colors, abstract shapes, and modern typography to reflect the startup ecosystem.

The goal was to turn complex datasets into digestible graphics, like infographics, charts, and diagrams, that communicated insights clearly and effectively.

Survey Shows

“Corporations can be slow: 20% of companies take more than six months to do startup deals, which stifles the chances of success. ” – Zafer Younis

Getting Started

“Once we did the first pilots and showed results, people understood the value and got excited. ” – Sandro Valeri

The Risk

“…we found that the vast majority (81%) see fewer than 25% of their pilots turn into commercial deals.” – Aman Desai 

500 Startups

Unlocking Innovation Through Startup Engagement

Best Practices from Leading Global Corporations

Integrating Visuals into Print: Challenges and Solutions

Managing color calibration, layout adjustments, and paper selection were some of the challenges involved in making sure the digital designs translated perfectly into print.

In addition to maintaining a narrative flow throughout the book, we referenced Pantone to ensure visual consistency.

The image shows a set of data visualizations including a pie chart, a donut chart, and a bar chart, each with segments of varying colors representing different data categories.

Impact of the Finished Book on 500 Startups’ Communication Goals

The final product was a visually striking book that not only showcased 500 Startups’ achievements but also elevated the brand’s visual communication.

The illustrations and data visualizations played a crucial role in making complex information more engaging and accessible, ultimately strengthening 500 Startups’ position as a leader in the global startup ecosystem.

“We’ve received very positive feedback, over 1000 downloads
so far, and some very nice press in Fortune online.” – Client