Coca-Cola
Year
2010
Design Tools
Adobe Photoshop
Adobe Illustrator
Adobe Premier
After Effects
Adobe Illustrator
Adobe Premier
After Effects
Deliverables
Website
Banners
Google Home Page
Promo Videos
Banners
Google Home Page
Promo Videos
Multi Language Global Digital Campaign
In an online effort to promote the 2010 World Cup, Coca-Cola is asking the general public to channel their Roger Miller. Miller was a Cameroonian soccer player known for his goal-scoring antics during the 1990 World Cup. Coca-Cola uses him as the subject of a spot in the campaign and, hopefully, he’ll inspire others to upload their own celebratory moves to the company’s YouTube channel.
The campaign also includes an interactive microsite where users can upload a video of themselves celebrating just like Roger Miller did in the Coca-Cola commercial, and vote for their favorite videos.
We also supported the campaign with online PR, social media, geo-targeted SMS, and challenges.
55,000
Participants
80
Countries
40
Languages