CommerceNext

Conference Branding Strategy

Home » CommerceNext

Client

CommerceNext

Design Tools

Notebook
Affinity Designer
Affinity Photo
Concept (iPad)
Sketch
Linea (iPad)

Deliverables

Brand Book
Digital Marketing Assets
Collateral Design

Conference Identity Redesign for Event Engagement

CommerceNext, a leading digital marketing conference, sought to refresh its brand identity to better align with its evolving audience and stand out in a highly competitive event landscape.

The primary goal was to develop a cohesive visual identity that communicated innovation, thought leadership, and community engagement. The challenge was to craft a versatile brand that could seamlessly translate across digital channels, physical event spaces, and promotional materials.

Research and Strategy Development

Before diving into the design, we conducted thorough research that included analyzing competitor branding, gathering insights from past event attendees, and understanding industry trends.

This research phase allowed us to identify key themes that resonated with CommerceNext’s audience and shaped the direction of the visual identity, messaging, and overall brand strategy.

Brand Communication Strategy

Creating a brand book starts with creating a set of assets. This includes logos, color schemes, fonts, and more. A brand book ensures consistency across all touch points, from design to customer service.

Sky

#417e94

Charcoal

#c62a41

Sunset

#2f3530

Three people are gathered closely together, looking at something on a mobile device. Text overlay reads

Image showcasing alternative logos for Commerce Next with their associated color palettes. Primary colors: Sky, Charcoal. Secondary colors: Midnight, Snow, Sunset. Each set includes CMYK, RGB, Hex, and Pantone codes—perfect for refining your conference branding strategy.

Visual Identity and Logo Design

The visual identity refresh focused on maintaining some elements of the original branding while infusing a more modern and dynamic feel.

The updated logo featured clean lines and contemporary typography, while the color palette was carefully selected to evoke energy and forward-thinking. The design needed to be bold yet adaptable across various mediums, including digital assets, print materials, and event signage.

We also created a comprehensive brand book to ensure consistency across all touchpoints, from digital banners to stage designs.

Comparison of two typefaces for conference branding strategy: On the left, Raleway with light and regular weights. On the right, Monserrat Bold. Both typefaces display uppercase, lowercase, and numerals.

A set of various digital communication icon designs in color, displayed in rows, includes images of computers, mobile devices, people, and conference tools—perfect for enhancing your branding strategy.

Two images side by side, one with a gradient color overlay effect on a group of people, the other showing two people looking at mobile phones. This demonstrates design techniques relevant to conference branding strategy with text descriptions.

Brand Messaging & Communication Strategy

In parallel with the visual design, we crafted a brand messaging framework that reinforced CommerceNext’s position as a leader in digital marketing.

The messaging was built around key pillars like innovation, collaboration, and expertise. These messaging guidelines were integrated into promotional content, event programs, and speaker presentations to ensure a consistent and compelling voice throughout the event experience.

Collage of images featuring an outdoor advertisement with

Implementation and Event Impact

The rebranding was brought to life through an immersive event experience that included six themed stages, over 20 LED screens, and a range of branded materials like swag, accessories, and giveaways.

A key focus was on creating a unified visual experience from the moment attendees entered the event, with a 12-foot high branded banner setting the tone. The event received overwhelmingly positive feedback, with attendees noting the modernized look and cohesive branding across all touchpoints.