Client
iStorage
Year

Jan 2019 (2wks)

Design Tools
  • Sketch
  • Affinity Photo
  • Principle
  • Procreate
  • Notability (digital notebook)
Deliverables
  • UX
  • Designs

Rental Storage Size Guide Redesign

 iStorage asked me to create an interactive experience to help customers learn more about their features and options by using a size guide. My work made it easier for people who are interested in renting storage space from iStorage to get all the information they need before visiting a store.

Size Guide Tool

The size guide experience is a great way of being more aware of the different pricing options that are available for your storage needs.
By using this tool, you can see if the unit size that you’re interested in renting is available at your preferred location. You’ll also be able to get an idea of how much it will cost, and what it will look like when it’s all set up!
During our meeting, the regional manager discussed some of his goals.
“We want to get people interested in our products and make them feel like they have something valuable.”
“We want customers to feel confident about reserving a space on our website before coming into the store. We also want to ensure that their experience during check out is seamless.”
From interest through checkout, I sketched possible interactions so that I could quickly revise ideas before starting the design process.
Following approvals from clients and sorting out all major touchpoints, from desktop to mobile. I started the design process after gathering all the info from the brand book.
Their team and I discussed how they wanted the experience to look and feel. We realized we needed strong visuals to help convey the unit size and possible configurations. An excellent 3D artist friend of mine joined the project to help. All of their units were rendered, inside and out.

Prototype

I was tasked with designing a prototype that could help us narrow our decisions and identify potential obstacles.
I used Principle, one of my favorite prototyping programs, to create a variety of complex prototypes. Before investing time and resources into building the final product, this process allowed us to identify potential issues, so we wouldn’t have to guess blindly how users would interact with the Size Guide.

Summary

Their performance improved as a result of the Size Guide. The reservation process became easier when people were given the option to find out what size unit would best meet their needs before renting.
Overall, this project was a great success! Having launched the Size Guide tool, the client shared some statistics about performance improvements.
  • 5.2% increase in reservation rate from the ‘Facility Page’ to the ‘Confirmation Page’
  • 17.9% increase in reservation rate from the ‘Reservation Page’ to the ‘Confirmation Page’
  • 41% increase in web conversion rates.
  • 78% increase in web reservations YOY