Client
  • CommerceNext
Year

2018

Design Tools
  • Notebook
  • Affinity Designer
  • Affinity Photo
  • Concept (iPad)
  • Sketch
  • Linea (iPad)
Deliverables
Brand Book
Digital Marketing Assets
Collateral Design

Retail Fashion Conference Branding

CommerceNext, formally Growth Commerce, an annual conference on digital marketing, needed help with rebranding their conference. In creating something bold and modern, I took inspiration from the previous identity, the colors, the treatment, and the voice.

Brand Book

The first step in establishing a brand is to create a set of assets. This includes logos, color schemes, fonts, and more. A brand book also helps scale the company quickly and efficiently by providing consistency across every touchpoint from product design to customer service.

Sky

#417e94

Charcoal

#c62a41

Sunset

#2f3530

The Results

I created an event theme that included 6 stages, 20+ LED screens, swag, accessories, giveaways, trophies, a 12″ high banner (event entrance), and decks.

Project Stats

425

Attendees (sold out)

34

Sponsors (sold out)

33

Sessions across 1.5 days