Project
  • Branding
  • Graphic Design
Design Tools
  • Affinity Designer
  • Canva
Deliverables
  • Brand Audit
  • Logo Refresh
  • Icon System
  • Color & Type System
  • Brand Book
  • Social Templates

A Premium Practice With a Dated Mark

Elevate Med and Aesthetics is a medical spa in Plantation, Florida, offering everything from hormone therapy and peptides to facials, lasers and injectables. The care inside the clinic was premium. The brand outside it wasn’t keeping up.

Their logo leaned on a chrome drop shadow and a hairline sans-serif, with a rule that crowded the lettering. It was hard to read at small sizes, and every post and flyer used it a little differently. Owners Amy and Symona wanted a brand that felt as polished and trustworthy as the experience they deliver, without losing the recognition they’d already built.

The refreshed Elevate Med and Aesthetics serif wordmark in white on deep navy.

Refine, Don’t Reinvent

We started with a clear brief: bring clarity and sophistication to the mark by removing clutter and improving legibility, but stay close enough to the original that existing clients still recognize it. From there we built out a complete visual identity, a blue and silver palette that moved away from the old yellow accents, and a brand kit the Elevate team could use on their own.

Side-by-side comparison of the old Elevate logo with chrome drop shadow and underline, and the refreshed clean serif wordmark.

Step 1: Audit & Direction

  • Logo Audit: We reviewed the existing mark and pinpointed what was holding it back: the drop shadow hurt readability, the thin weight disappeared at small sizes, and the underline added clutter.
  • Creative Direction: We kept a similar letterform rhythm, removed the rule, and set a new typeface for the descriptor so the wordmark could breathe.

Step 2: Logo & Icon System

  • Logo Exploration: We presented three refined directions. The team chose a high-contrast serif wordmark that reads as luxury without feeling cold.
  • Icon System: A standalone lowercase e gives Elevate a compact mark for social avatars and favicons. It sits just above the baseline, a quiet nod to the name.
  • Lockups: Navy and white versions of the wordmark and icon work on photography, light layouts and dark backgrounds.
Elevate primary logo lockups in navy and white, with three lowercase e icon treatments: navy square, white square and navy circle.
Elevate brand color palette: primary navy #002954 with complementary #A1C6EA, #B9D7E2, #F3F9FC and #F1D4D4.

Step 3: Color, Type & Brand Book

  • Color System: Deep navy anchors the palette, supported by soft blues and a warm blush that make the brand feel inviting rather than clinical.
  • Typography: A refined serif for headlines paired with a clean sans-serif for body copy keeps everything elegant and easy to read.
  • Brand Book: A 16-page guide covers logo usage, color, type, imagery, social templates and brand voice, with every asset centralized in a Canva brand kit.

A Brand Built to Scale

The refreshed identity now runs across Elevate’s website and social channels. The brand book gives the team ready-made templates for treatment spotlights, before-and-after carousels, client reviews and reels, along with an Instagram strategy grounded in real people and real results.

This is a good example of a brand refresh at its best: we kept the equity Elevate had earned and removed everything that was getting in the way.

Visit Elevate Med and Aesthetics