Project
  • UX
  • UI
Design Tools
  • Sketch
  • Affinity Photo
  • Affinity Designer
  • Principle
  • Procreate
  • Axure
  • Notability (digital notebook)
Deliverables
  • UX
  • UI
  • Branding
  • Marketing
  • Copy

Transform The Way You Dress

The journey at Size Wise™️ Closet Coach began with a shared frustration—the endless search for clothes that not only fit but flatter. The project addressed this pain point by blending technology and fashion expertise to create a personalized virtual closet audit service.

Recognizing the challenges of both dressing rooms and online shopping, the project aimed to eliminate the guesswork in finding the right fit. The mission was clear: to make fashion fit accessible, personal, and perfectly tailored for each individual. The virtual closet audit service was developed to seamlessly infuse confidence into every garment within a user’s wardrobe.

A collage of individuals preparing outfits: a size-wise closet coach selecting a dress, a man adjusting his tie, another woman checking her collar, and yet another adjusting a watch.

Building the Size Wise™️ Closet Coach Brand

Size Wise™️ Closet Coach was conceived as more than just a brand. It represents a fusion of fashion, technology, and empowering individuals to confidently embrace their style. The project combines design, strategy, and user experience optimization to create a platform that resonates with those seeking personalized fashion guidance.

The challenge:

Standing out in a crowded fashion tech industry posed a significant challenge. The objective was to develop a user-friendly interface that simplifies the process of finding well-fitting clothes, catering to a diverse audience with varying body types and style preferences. The platform had to blend inclusivity with personalization while remaining easy to navigate.

A flowchart highlights steps: Wake Up, Groom, Eat, and Dress. Beside it, a person in a light-colored blazer adjusts an accessory while holding a tablet, embodying a size-wise closet coach.

The Process

  • Research and Ideation:
    • Extensive market research was conducted to identify gaps in the fashion tech industry.
    • Group discussions provided insights into the common challenges of finding well-fitting clothes.
    • The ideation phase focused on innovative solutions to address these issues, with a strong emphasis on inclusivity and personalization.
  • Brand Identity Development:
    • A brand name and logo were developed to reflect the mission of empowering users through fashion. “Size Wise™️” conveys wisdom in sizing, while “Closet Coach” emphasizes personalized guidance.
    • A cohesive visual identity was established, with a color scheme and typography that evoke confidence, reliability, and approachability.
  • UI/UX Design:
    • The design process prioritized a client-centric interface that simplifies the journey from sign-up to selecting the right outfit.
    • Responsive design principles ensured the platform performed seamlessly across devices.
    • Interactive elements were incorporated, guiding users through the process with AI-driven suggestions to provide a personalized experience.
  • Development and Launch:
    • Collaboration with developers ensured the platform was scalable, secure, and ready for market.
    • Beta testing allowed for valuable user feedback, leading to refinements before the official launch.
    • The launch was supported by a comprehensive marketing campaign, leveraging social media, influencer partnerships, and strategic collaborations.
Three icons representing services:

Revolutionizing Personal Style With Size Wise™️ Closet Coach

Size Wise™️ Closet Coach set a new standard in personalized fashion guidance by combining AI technology with human expertise.

The project’s goal was to deliver tailored style recommendations that transform personal wardrobes and boost confidence. The case study highlights how the project addressed individual fashion needs, supported by anonymized client feedback and results.

Challenge:

Many people struggle with finding clothes that fit well and align with their personal style, particularly during life transitions.

The challenge was to create a service that not only simplifies the selection process but also educates users on making confident style choices. The goal was to deliver a seamless experience that empowers users while addressing these challenges.

Solution:

The project introduced a coaching service that combines AI-powered recommendations with expert fashion advice.

By analyzing each user’s unique body type, lifestyle, and preferences, Size Wise™️ Closet Coach offers customized guidance to enhance both personal style and wardrobe functionality.

Key Strategies

  • Personalized Coaching Sessions:
    • Virtual closet audits were designed to help users identify their body type and define their style.
    • The sessions are tailored to boost user confidence by highlighting their best features.
  • Educational Approach:
    • The service emphasizes style education, guiding users on how to refine their fashion choices.
    • Encouraging self-expression and creativity, the project promotes fashion experimentation.
  • Professional Guidance for Diverse Needs:
    • The platform provides strategic advice for both personal and professional style needs, demonstrating versatility.
    • Wardrobe updates are guided by personalized recommendations, ensuring the service is adaptable to various client needs.
  • Support Through Life’s Transitions:
    • The service was designed to assist users undergoing significant body changes, ensuring they remain confident in any scenario.
    • Practical, experience-based advice is offered to address unique challenges during life transitions.
  • Closet Audit:
    • Solutions focus on maximizing wardrobe use, promoting sustainable fashion practices.
    • Users receive guidance on creatively pairing existing items to save time and avoid unnecessary purchases.

Outcome

  • Increased Engagement: The personalized nature of the service led to deeper engagement, with clients frequently recommending Size Wise™️ Closet Coach.
  • Sustainable Fashion Choices: The platform encourages thoughtful wardrobe management, leading to fewer unnecessary purchases and more sustainable choices.
  • Support Through Transition: Users undergoing life changes found tailored support and guidance, resulting in successful style transformations.
Three people posing and smiling together, one holding up a peace sign. The text

Conclusion

Size Wise™️ Closet Coach successfully bridges the gap between technology and personalized fashion guidance, creating a unique platform that empowers individuals to confidently embrace their style.

Through its innovative approach, the project has revolutionized the way clients approach their wardrobes. The platform has also fostered a supportive community of style-conscious individuals.

The success stories and client feedback highlight the positive impact this service has had on transforming personal style and enhancing confidence through fashion.